President of the Board, the Polish Franchise Organization
Graduate of the Warsaw School of Economics (International Economic Relations, Management and Marketing). She has been working for McDonald’s Polska since 1998, where responsible for franchising for 10 years, currently as Franchising Manager. In recent years she has been responsible for recruiting franchisees and has dealt with numerous projects in restaurants operated by network partners. In 2008 she was elected to the position of the President of the Polish Franchise Organization. She is responsible for the management and development of the organization fourth term. At that time, the number of companies affiliated to the POF increased threefold, and the organization itself was introduced into the international organizations – the World Franchise Counsel and the European Franchise Federation.
Founder of PricingLab, expert in the field of pricing, sales strategies and models od monetization in the enterprise
Founder of PricingLAB. Expert in pricing, monetization and sales strategies. Business practitioner with 25 years of experience. For 15 years he held executive positions: CEO, Managing Director, Sales Director in international organizations. Speaker at numerous conferences in field of pricing and sales management.
Dean of the Faculty of Marketing, Management Departement of the University of Warsaw.
Prof. Grzegorz Karasiewicz is a Vice-Dean for Student Affairs and Quality of Teaching, Head of Academic Unit of Marketing and Associate Professor at the Faculty of Management, University of Warsaw. He holds a title of Professor in Economics (title given by the President of Poland – 2014), Habilitio degree in Economics in the area of Management (2001) and PhD degree in Economics in the area of Management (1994). He is alumni of Faculty of Management University of Warsaw (diploma of MA -1988) and Harvard Business School (diploma of PMD 69 – 1995). His research interests include: strategies of internationalization, transformation of retail industry, internationalization of grocery retailing, pricing decisions. He teaches Marketing Management, Pricing Strategy, International Marketing and Marketing Research.