The “Made in Europe” vision – how to simultaneously build strong national brands and a common European brand, associated with innovation, quality and sustainability?
Export diversification as a necessity for Europe – Asia, Africa and South America are the future. Can global exports develop safely without a stable EU market?
How to stimulate the development of European business champions, capable of global competition? Which European sectors have the greatest potential for global business scaling?
What are the main barriers to entering foreign markets – regulations, taxes, costs or cultural differences? What regulations and mechanisms can support European companies in remaining competitive against growing rivalry from Asia?
