When should a company expand beyond the domestic market? How can an expansion model be tailored to the sector, company size and specific production processes to build a sustainable presence abroad?
The power of scaling – how do technologies help to rapidly increase market share and stay ahead of the competition? The costs of investing in scaling versus the returns.
Supporting foreign expansion as an investment in the country’s economic strength. How should government agencies and financial institutions wisely support domestic companies in entering foreign markets?
Globally operating companies as ambassadors of the country’s economy. How can the power of business be combined with an active promotional policy so that the success of domestic brands helps build Poland’s image as a modern and attractive market for investors?
